{"title":"New Arrivals","description":"","products":[{"product_id":"3-in-1-back-massager-heat-vibration-for-back-pain-relief-herniated-disc-stretch-support-traction-lower-back-massage-pillow","title":"BackWell 3-in-1 Back Massager Pillow","description":"\u003cp\u003eThe BackWell 3-in-1 Back Massager Pillow combines heat therapy, vibration massage, and ergonomic lumbar support into one easy-to-use device that targets back tension at its source. Designed to ease general lower back tension and everyday fatigue, this massager delivers professional-quality relief from the comfort of your own home. Simply position the pillow against your back, select your preferred mode, and let the three-in-one technology provide the care your spine needs.\u003c\/p\u003e\u003cp\u003eThe integrated heat function warms the deep muscles and connective tissue of the lower back, encouraging blood flow and speeding up the body's natural recovery process. The vibration massage component targets trigger points along the lumbar spine, loosening tight muscle knots and relieving built-up tension. Together, these therapies replicate the effect of a guided remedial massage, providing a cost-effective alternative to frequent clinic visits.\u003c\/p\u003e\u003cp\u003eBackWell has developed this massager pillow to meet the needs of Australians who want effective back tension relief that fits into a busy schedule. Adjustable intensity settings ensure both new users and those with greater wellness support needs can find their ideal comfort level.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSafe for regular daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:1rem 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;width:35%;\"\u003eFunctions\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eHeat therapy + vibration massage + lumbar support (3-in-1)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eSettings\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eAdjustable heat and vibration intensity\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eDesign\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eCompact ergonomic pillow shape\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eCompatible With\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eSofa, office chair, car seat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eBest For\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eGeneral lower back tension and fatigue\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"product-faq\" style=\"margin:1.5rem 0;\"\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhat does \"3-in-1\" mean?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eIt combines heat therapy, vibration massage, and ergonomic lumbar support in a single pillow.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eCan I adjust the heat and vibration intensity?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eYes, both the heat and vibration levels are adjustable so you can find your ideal comfort setting.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhere can I use it?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eIt's designed to work on a sofa, office chair, or car seat.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eIs it safe to use every day?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eYes, it's designed for safe regular daily use at adjustable intensity levels.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"BackWell","offers":[{"title":"3-in-1","offer_id":51744587186466,"sku":null,"price":137.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/8090\/1666\/files\/hf_20260610_074911_1ddc833f-4d7f-466c-b9c3-a8585181e6b3.png?v=1781077970"},{"product_id":"natural-bamboo-massage-stick-wood-therapy-massager-relieve-muscle-soreness-anti-fatigue-gua-sha-back-acupuncture-physiotherapy","title":"BackWell Bamboo Massage Stick","description":"\u003cp\u003eThe BackWell Bamboo Massage Stick is a traditional wood therapy tool for releasing muscle tightness, improving circulation, and supporting myofascial recovery. Crafted from natural bamboo, it delivers targeted deep tissue pressure when rolled along muscles, connective tissue, and trigger points. Particularly effective for the back, hamstrings, calves, and arms. Based on Gua Sha and acupressure principles.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBased on Gua Sha wood therapy principles\u003c\/li\u003e\n\u003cli\u003eStimulates lymphatic system and fascia release\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:1rem 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;width:35%;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eNatural bamboo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eAvailable Options\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eS, A-L, B-L (3 configurations for different muscle groups)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003ePortability\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eCompact, fits in a gym bag\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eBest For\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eBack, hamstrings, calves and arms — myofascial recovery\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"product-faq\" style=\"margin:1.5rem 0;\"\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhat's the difference between the size options?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eThe S, A-L and B-L configurations are shaped for different muscle groups, from smaller areas like the calves to larger areas like the back.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eHow do I use the massage stick?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eRoll it firmly along the muscle, following the direction of the muscle fibres, focusing on tight spots for 30-60 seconds at a time.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhat areas is it best for?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eIt works especially well on the back, hamstrings, calves, and arms.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eDoes it require any maintenance?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eJust wipe it clean after use — being natural bamboo, avoid soaking it in water.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"BackWell","offers":[{"title":"S","offer_id":51744698663202,"sku":null,"price":13.99,"currency_code":"AUD","in_stock":true},{"title":"A-L","offer_id":51744707608866,"sku":null,"price":13.99,"currency_code":"AUD","in_stock":true},{"title":"B-L","offer_id":51744707641634,"sku":null,"price":13.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/8090\/1666\/files\/hf_20260612_044452_50fe3574-1c97-4043-b23a-c8381329539d.png?v=1781239625"},{"product_id":"gel-seat-cushion","title":"BackWell Gel Seat Cushion","description":"\u003cp\u003eThe BackWell Gel Seat Cushion combines cooling gel with supportive foam to reduce pressure and heat build-up during long periods of sitting. Designed for office chairs, wheelchairs, and car seats, it helps ease tailbone and lower back discomfort while keeping you cool and comfortable.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:1rem 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;width:35%;\"\u003eMaterial\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eCooling gel + supportive foam\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eAvailable Colors\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003ePurple\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eAvailable Sizes\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003e2 sizes available\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eBest For\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eOffice chairs, wheelchairs, car seats\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"product-faq\" style=\"margin:1.5rem 0;\"\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhat sizes are available?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eIt comes in 2 sizes — choose the one that best fits your chair.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhat color is it?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eIt's available in Purple.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eHow does the cooling gel work?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eThe gel layer disperses heat and pressure as you sit, keeping you cooler and more comfortable than foam alone.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails style=\"padding:0.75rem 0;\"\u003e\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWill it fit a wheelchair or car seat?\u003c\/summary\u003e\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eYes, it's designed to work well on office chairs, wheelchairs, and car seats.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e","brand":"BackWell","offers":[{"title":"Purple \/ 30x25x2cm","offer_id":51874173190434,"sku":"SU00145851-Purple-30x25x2cm","price":27.99,"currency_code":"AUD","in_stock":true},{"title":"Purple \/ 50x50x4.5cm","offer_id":51874173223202,"sku":"SU00145851-Purple-50x50x4.5cm","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/8090\/1666\/files\/hf_20260627_030401_cc860836-2111-46dc-90d2-f53a7ea9f377.png?v=1782529484"},{"product_id":"electric-foot-and-leg-massager-with-heating","title":"BackWell Electric Foot \u0026 Leg Massager","description":"\u003cp\u003eThe BackWell Electric Foot \u0026amp; Leg Massager uses air compression and kneading nodes to massage the feet and calves, improving circulation and relieving fatigue after long days on your feet. Multiple intensity settings let you customise the massage to your comfort level, making it a relaxing addition to any at-home wellness routine.\u003c\/p\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;margin:1rem 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;width:35%;\"\u003ePower\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eCorded electric, multiple intensity settings, built-in heating\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eTechnology\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eAir compression + kneading massage nodes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"border-bottom:1px solid #e5e5e5;\"\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eAvailable Colors\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eGray, Rose Gold\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;font-weight:600;\"\u003eBest For\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003eFoot and calf circulation, fatigue relief\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cdiv class=\"product-faq\" style=\"margin:1.5rem 0;\"\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\n\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eHow do I use the Electric Foot \u0026amp; Leg Massager?\u003c\/summary\u003e\n\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003ePlug it in, place your feet into the compression chamber, and select your preferred intensity setting. Sessions of 15-20 minutes are typically recommended, and you can use it seated while relaxing at home.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\n\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eWhat colors are available?\u003c\/summary\u003e\n\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eThis massager comes in two colors: Gray and Rose Gold, both with built-in heating.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails style=\"border-bottom:1px solid #e5e5e5;padding:0.75rem 0;\"\u003e\n\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eDoes it include heat therapy?\u003c\/summary\u003e\n\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eYes, both color options include built-in heating alongside the air compression and kneading massage functions.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails style=\"padding:0.75rem 0;\"\u003e\n\u003csummary style=\"cursor:pointer;font-weight:600;\"\u003eHow do I clean and store it?\u003c\/summary\u003e\n\u003cp style=\"margin:0.5rem 0 0;color:#333;line-height:1.6;\"\u003eWipe the interior and exterior with a soft, slightly damp cloth after use. Avoid submerging it in water. Store in a cool, dry place when not in use.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e","brand":"BackWell","offers":[{"title":"Gray - with heating \/ European standard","offer_id":51874396569890,"sku":"SU00157452-Gray - with heating-European standard","price":165.99,"currency_code":"AUD","in_stock":true},{"title":"Rose gold - with heating \/ European standard","offer_id":51874396602658,"sku":"SU00157452-Rose gold - with heating-European standard","price":165.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1003\/8090\/1666\/files\/hf_20260627_031154_f5bdbd66-de19-4ef9-b68e-de742abdbd19.png?v=1782529978"}],"url":"https:\/\/backwellshop.com\/collections\/new-arrivals.oembed","provider":"BackWell","version":"1.0","type":"link"}